Globally, social media has enabled artists to interact with new audiences. Visual artists, especially, have discovered that Instagram is an excellent platform for growing their following and, ideally, attracting new people who collect artwork.
Instagram now boasts a staggering one billion users globally, including 120 million in the United States. That is a sizable audience eager to engage with your art. However, you must first learn how to get there.
Here, we'll provide you with concrete strategies for promoting your work on Instagram.
Continue reading for some suggestions on how to use Instagram to market your art gallery.
Using Instagram to promote your art
From photography to oil painting, Instagram offers several options to advertise your art and gallery. The platform has made it even easier to produce visually stunning posts and then share them from anywhere.
However, with so much work being shared daily, how can you stand out from the crowd? You may begin by being even more elegant with your post.
Avoid overdoing
Individuals that admire your work want to see how it is created. They like the finished, final result, but they also appreciate seeing the labor that went into it.
Therefore, even if something isn't great, share it. A work in progress drawing. A selection of outtakes from a shot. A model for a character you're developing, or a video of you speed-drawing.
Posting different facets of your work can help you develop a stronger connection with the audience, who will likely feel more involved in your work as a result. People adore seeing the inputs of anything transform into art.
Maintain an eye on your engagement
- Instagram's analytics feature provides a thorough breakdown of how followers react to each post. The number of new followers, the number of Instagram accounts reached, and the number of saves on your posts is all simply accessible.
- Pay close attention to that data and determine what content on your profile generates the most engagement. Which posts get the most comments, shares, likes, and saves? Determine what made those posts unique and use that knowledge in your marketing efforts.
- That is not to imply that all of your postings should be identical and well polished, but it is worth examining what your fans respond to.
- Engage with your fans on your posts
- Discover how to market your work on Instagram directly from them. Wherever possible, respond to intelligent comments and initiate dialogues.
- Alternatively, they might express their appreciation for your job. Although you are unlikely to be able to react to every remark if your profile is vast, engaging with the audience can assist.
Make your feed consistent with your gallery.
Along with drawings and work in progress, curate a showcase of the most outstanding work on your feed. Experiment with various color palettes and patterns to create a coherent, visually pleasing appearance for your page. Consider experimenting with several applications that might help your feed appear more engaging as a whole.
As unwieldy as hashtags might be, they remain essential across social media platforms. Utilizing relevant hashtags while posting a new piece of art on Instagram might assist in getting the best automatic Instagram likes to promote your gallery and attract new followers.
Ascertain that the hashtags you employ are pertinent to your work. If you upload random ones that you believe would be famous but have nothing to with your business or the type of art you create, the algorithm will notice, and you will likely receive less engagement.
Conclusion
Promoting your galleries on Instagram and other social media platforms is a constantly changing process. Continue researching suggestions and best practices and avoid becoming complacent.