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Entering the installation, one found helmets, Texan boots, blankets, magazines - all a paraphernalia of authentic vintage pieces found and chosen in collaboration with Mask, a Santa Fe vintage shop, while, on the wall, there was a mix of Moncler garments hung together with vintage and collectible pieces. The idea for the format came from Palm Angels designer Francesco Ragazzi, as a tribute to American fashion and history, of which he is a lover and great enthusiast.
Analysts are also mixed on whether or not Kering should spend its M&A budget on soft or hard luxury, with Merrill Lynch preferring the former and Bernstein the latter. "Kering seems now short of options to fulfil its ambitions in hard luxury, other than a blue - sky mega - merger with Richemont," said Luca Solca, adding that the deal would not be "transformative" for Kering. Solca has argued that only a combined Kering and Richemont could truly rival LVMH in categories, scale and structure and would generate synergies worth hundreds Moncler Jacket of millions of dollars. But neither player's controlling family appears willing to sacrifice any control to make that kind of industry - changing deal happen.
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