The Italian brand describes the campaign as a visual study of the notion of genius and its symbiotic relationship with "craziness." Moncler points to its own evolution and the ways it fused genius and crazy to go from a skiing gear specialist to one of the world's most coveted luxury labels. The company recognized the same kind of drive and commitment to innovation in Smith's longstanding career.
On the rooftop of the newly built Miyashita Park, you will discover one of the highest skate parks in and around Tokyo. Featuring one larger and one smaller skate site as well as a half - pipe, this location allows you to finesse your skateboarding skills while on the same level as the downtown Tokyo rooftops.
In the first half of 2018, total corporate investment in Moncler reached 14.1 million (around 15.9 million), up from 5.5 million the year before, spent on a logistics hub in Piacenza, Italy and the development of information technology and omni - channel platforms, among other initiatives. The company says that the programme, which also involved a complete redesign of company structure, paid off; there was a spike in both online and store traffic, and sales in 2018 saw a 19 percent increase compared to the previous year. But how does Moncler balance www.monclersoutlets.com the costs of brand - building with the short - term results expected of them as a public company
"In Italy everyone wants to hold Moncler Jackets the majority, and I understand this, most companies have a long history, four, five generations long and it's hard to let go," he added. "It's cultural."