Original title: Yucheng produces 1.5 billion steel tapes annually, with a total length of 190 circles around the earth There is such a county with an annual output of 1.5 billion steel tapes, more than one for each Chinese. Each tape is connected by 5 meters, and the total length can circle the earth 190 times. Its production and sales account for more than 85% of the national market, and its export accounts for more than 60% of the national total. It is exported to more than 70 countries and regions in Europe, America, the Middle East and Southeast Asia; It produces 150 million hardware measuring tools and 100000 tons of steel strips annually. This county is Yucheng County, Henan Province. Yucheng a ruler, measure all over the world! This "China Steel Tape City" is located at the border of the old Yellow River and the junction of Henan, Shandong and Anhui. How does a state-level poverty-stricken county write the legend of hardware products? The Kingdom of Steel Ruler "Amoyed" from Waste Products It is hard to imagine that Yucheng, the "kingdom of steel tape", is "washed out" from waste products. In the 1980s, Nanzhuang Village in Shaogang Town was very poor. Because there is no industry, life depends almost entirely on government relief. There is a popular saying in the local area: "It is better to eat pickles than to marry a few people." Expand the full text Poverty leads to change, and change leads to success. Six farmers in the village were the first to eat crabs. The scrap ruler strips purchased from the state-owned tape factory were cut off and sold to students and rural construction workers in the surrounding villages, and the business was very prosperous. Several forerunners soon became well-known ten thousand yuan households. Villagers in the vicinity came to the door one after another and ate the "metering meal" together. For a time, steel tape workshops sprang up throughout the county. In 1992, Yucheng Zhongzhou Tape Factory, the first steel tape factory in Yucheng County, was born. A group of talented people in the countryside also took the lead in setting up factories, realizing the transformation from courtyard workshops to mechanized manufacturing. The embryonic form of "the kingdom of steel tape" is beginning to show. The market is changing and the road ahead is full of ups and downs. Low-grade assembly, while gradually becoming large-scale from small to large, has also encountered practical bottlenecks. There is no famous brand, poor quality, backward technology and vicious competition. With the improvement of consumer quality demand and brand awareness, by the end of the 1990s, the original best-selling products had become unsalable products. Steel Tape Kingdom "Where to Go?"? Yucheng sized up the situation, met the challenges, prescribed the right medicine and turned around with difficulty. Dance the dragon head. It is difficult to upgrade in a small way, and only by strengthening the "dragon head" can we achieve great success. With the support of the county, leading enterprises such as Yadong, Jianghua, Huaxin, Dongfang and Changhong have achieved large-scale production and high-level products, which sell well all over the country and abroad. Swing the "dragon body". Supporting leading enterprises, the county promotes the establishment of assembly specialized households and villages,tailor measure tape, encourages "big with small, old with new, twinning", and makes "leading" and "dragon body" cooperate. Pull the dragon's tail. The county encourages the development of steel belts, paints, plastics, moulds, hardware and other related industries to form a relatively complete industrial chain, which drives tens of thousands of people to engage in processing, sales and transportation around steel tapes. A small tape measure, made into a big market, also waded out a way to get rid of poverty and become rich. In 2016, the added value of Yucheng steel tape industry accounted for about 8% of the county's GDP,printed tape measure, with more than 100,000 employees. Let more products go to the world, from the original measurement of the earth to tailor-made, customized global. Zhu Dongya, Secretary of Yucheng County Party Committee, said that next step, the county will highlight innovation-driven, intelligent transformation and green development, build "China Hardware Tools City" and let Yucheng's hardware tools industry go to the world. R & D investment brings "money makes money" "Magnets weighing 2 grams bring benefits of 5 million yuan." On the eve of the Spring Festival in 2016, Zhang Yadong, general manager of Shangqiu Yadong Measuring Tools Company, was excited to receive a call from Peter, a German orderer. Peter wanted to renew the purchase contract of at least 5 million yuan magnet tape with the company, and he was anxious to rush to the company for an interview. Can a small magnet have such a big benefit? Since this small magnet is installed on the steel tape head, the work of two workers in the construction industry can be reduced to one. The 2-gram magnet not only increased the company's orders by at least 5 million yuan, but also won overseas markets such as Germany and Poland. Is the cost of research and development very high? Someone asked Zhang Yadong. Zhang Yadong calculated an account with a smile. For example, in the screw assembly workshop, only the automatic thread feeding machine has been developed for more than two years, with an investment of 700000 to 800000 yuan; after operation, more than 200 people have been saved. If the monthly salary of each person is 2500 yuan, the monthly labor cost will be saved by nearly 6 million yuan, and the inventory will be reduced by nearly 50%! The investment in R & D and automatic equipment is high, but the production cost and defective rate are greatly reduced, and the popularity of products is greatly improved. Innovation opens up the market, and innovation is the benefit. Zhang Yadong said: Yadong Measuring Tools is the first enterprise in Yucheng County to obtain the European ROHS environmental protection standard certification and the European Union EEC certification, garment measuring tape ,bespoken tape measure, and has fully opened up the European market. Despite the downturn in the industry last year, we have maintained the momentum of shortage of supply and demand after making full use of product quality and technological content. Intelligent electronic measuring tools that can speak, electric digital display tape that can display, hand-pushed long-distance large-area measuring instrument with automatic conversion function, assembly machine that can directly assemble steel tape.. In the industrial agglomeration area of Yucheng County, patented products are dazzling. Enterprises in the region have 76 national patents and have successfully developed nearly 40 national patented technology products. Online sales to achieve global customization "More than 80% of the steel tapes in the country are produced in Yucheng, but none of the students know about it!"! I want to go back and sell steel tape measures. In 2012, Li Qianzhi, a second-year graduate student in Hebei, said to her classmates. On March 8, 2013, Li Qianzhi's Henan Golden Rabbit Trading Co., Ltd. was officially opened. Two people, one network cable, two computers, one second-hand printer, work until four or five o'clock at night. Not afraid of the hardships of entrepreneurship, but worried about the positioning of the company. The leading enterprises in our hometown have occupied the domestic market, and the capital, technology, management and channels are not comparable. After thinking about it, Li Qianzhi decided to do "pure cross-border electricity supplier" and take the "Internet +" express train. Open online stores, purchase, find sales channels, overcome language barriers, contact customers.. Li Qianzhi is very busy. For a while, I received an email from a Nigerian customer around two o'clock every night. From 1:30 at night, she stayed in front of the computer and kept refreshing the page. The thoughtful service made her and the customer quickly become friends and promoted long-term cooperation. How big the dream is, how big the stage is. Two employees have become three teams of more than 20 people, language communication has become difficult to have English, Russian, Korean and other multilingual professional customer service, a single product has become a steel tape, tape measure, screwdriver and other nearly 30 categories of hundreds of commodities, as a middleman to build 2500 square meters workshop, produce their own brand.. In 2015, Li Qianzhi's export volume exceeded 10 million yuan, of which e-commerce accounted for more than 90%, and its products were exported to the United States, Brazil, Italy and other countries. From OEM Domestic Sales to OEM Export Sales "Jianbo, not only a famous Chinese brand, but also a foreign brand, has been registered in South America for more than ten years, including Brazil, Panama, Chile, Argentina and other countries." From processing workshops in villages and towns to small vendors in Yiwu, from medium-sized enterprises with OEM production to large enterprises with registered brands in overseas countries specializing in foreign trade. Over the past 20 years, Yang Jianbo has taken a road of branding. In 2000, Yang Jianbo contracted stalls in Yiwu Commodity Market, Zhejiang Province, and began customized production of steel tape labels. Different customers have different preferences. If you do what you like, the sales volume will be bigger. But like many export enterprises, Yang Jianbo has encountered a new problem: the profit of OEM is very low, and well-known enterprises will not look for him at all. I'm determined to create my own brand. Since 2005, he has registered the "Jianbo" trademark in South America and other countries. At the beginning, the product popularity was low and the shipment volume was small. However, he insisted on high-quality production and gradually won the trust of customers. In 2016, 10 million Jianbo measuring tools were sold, with a total sales of 120 million yuan, of which 50% were self-owned brand products. Today, Jianbo Measuring Tools Company covers an area of 45 mu, with 22000 square meters of factory buildings and 268 employees. Its products are exported to dozens of countries and regions such as Europe, America and Southeast Asia, and it has become a leading enterprise in the industry with total assets of 120 million yuan. From product brand to regional brand, how to form the word-of-mouth effect of "speaking of steel tape, everyone knows Yucheng" in China? How to play the "national character" sign of "China Steel Tape City" overseas? Highlight the "Yucheng Brand" and constantly expand its influence. China Yucheng International Hardware Tools and Measuring Tools Expo will be held to help enterprises develop domestic and foreign markets; Yucheng Tools and Measuring Tools Global Promotion Plan will be launched, and international professional marketing agencies will be invited to plan and promote; enterprises will be organized to participate in global exhibitions, and Yucheng Special Zone will be set up; Shangyu Tools and Measuring Tool Industry Group will be established to make Yucheng brand bigger and stronger.. Bai Chao, the county magistrate, said that to polish the brand of "China Steel Tape City" and move towards "World Hardware City", we should make the "hardware" cake bigger, create advanced production and living hardware tools and equipment, and make Yucheng "hardware" better decorate the colorful world. (People's Daily Central Kitchen, People's Eye Studio, Wu Jing,personalised tailor tape, Gong Jinxing, Li Xiang, Li Linbao) Return to Sohu to see more Responsible Editor:. tape-measure.com