How Did the Pet Rock Fad Start?

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For all you pet owners out there, has there ever been a time when you’ve just had enough? Enough hairballs, enough grooming, enough messes, enough vet bills and the like? After listening to his friends complain about such things with their pets, Gary Dahl decided to take matters into his own hands and provide the world with the planet’s perfect pet: the Pet Rock. That’s right, folks. In 1975, the biggest fad was to dish over a whopping $3.95 ($17.58 today) to purchase one very ordinary rock. It wasn’t cute or cuddly. It wasn’t a beautiful piece of art. The rock didn’t even have a face! It was just, well, a rock.